About Mermaidz Records

Mermaidz Records is an independent music distribution and publishing brand created with a clear purpose: to support independent artists, producers, and creative labels in navigating the modern music industry with confidence, transparency, and long-term direction.

In today’s fast-changing digital music landscape, releasing music is easier than ever — but building a sustainable career has become more complex. Artists are expected to understand not only creativity, but also distribution systems, copyright management, monetization, branding, and audience development. Mermaidz Records was created to simplify this complexity and provide artists with a structured, professional environment where both creativity and business can coexist.

Mermaidz Records operates as a modern, artist-first platform that goes beyond traditional record label models. Rather than focusing solely on catalog acquisition, the brand emphasizes long-term artist development, transparent processes, and practical support systems. From global digital music distribution to publishing administration, rights management, and release planning, Mermaidz Records is designed to give artists access to professional-grade infrastructure while allowing them to retain creative identity and artistic control.

The brand was founded on the belief that independent artists deserve more than automated platforms and impersonal systems. Mermaidz Records focuses on building real relationships with creators, understanding their individual goals, and supporting them with customized solutions based on their stage of growth. Whether an artist is releasing their first track or building an expanding independent catalog, Mermaidz Records aims to provide clarity, guidance, and long-term support.

In addition to distribution and publishing, Mermaidz Records is positioned as a creative and strategic partner. The brand supports artists in understanding release strategies, branding direction, content positioning, and digital growth planning. The objective is not short-term hype, but sustainable presence in the digital music ecosystem.

Mermaidz Records represents a future-focused approach to independent music. It is built to evolve with technology, platforms, and creative trends, while maintaining a strong foundation of ethics, transparency, and artist empowerment. The brand’s long-term goal is to become a trusted independent music ecosystem where artists feel supported, respected, and professionally equipped to grow their careers.

Mermaidz Records was founded by Abhilash Ghosh, professionally known as DJ ABHI-Maheshtala — an independent music producer, DJ, and digital creator based in Kolkata, India. His journey reflects a combination of creative passion, self-driven learning, and real-world experience across both the artistic and professional sides of the music industry.

As an independent artist, Abhilash developed his identity through hands-on music production, remix creation, and digital content distribution. Known for his distinctive blend of hip-hop, electronic, bass, and Bollywood-influenced sounds, DJ ABHI-Maheshtala built a growing audience by consistently experimenting with sound, understanding listener behavior, and adapting to evolving digital trends.

Through years of independent work, Abhilash gained practical exposure to the realities faced by emerging artists — including platform algorithms, distribution challenges, copyright systems, monetization structures, and the importance of branding and digital presence. These experiences allowed him to develop a deep understanding of both creative and operational aspects of the modern music industry.

Beyond music, Abhilash is also a corporate professional and a student, giving him additional insight into structured systems, discipline, and business-oriented workflows. This dual exposure — creative independence and professional structure — shaped his approach to building Mermaidz Records as a balanced, modern music brand.

The decision to establish Mermaidz Records was driven by a personal understanding of what independent artists often lack: clear guidance, transparent systems, and long-term support. Having experienced these challenges firsthand, Abhilash set out to create a platform that would offer artists the type of support he himself once needed.

As the founder, Abhilash remains actively involved in both creative and operational processes. He continues to work as an artist while also overseeing artist onboarding, platform strategy, and brand development for Mermaidz Records. His leadership philosophy is centered on growth, authenticity, and long-term partnership with artists.

His vision is not to position himself as a distant executive, but as a builder and contributor — someone who understands the creative journey from within and leads the brand with real-world perspective. Through Mermaidz Records, Abhilash aims to build a founder-led independent music ecosystem that evolves alongside its artists and remains closely connected to the realities of independent music creation.

Our Mission is to empower independent artists, producers, and creative labels by providing transparent, professional-grade music distribution and publishing solutions. Mermaidz Records is committed to simplifying complex industry processes and helping artists release music with confidence, clarity, and long-term strategy.

The mission of Mermaidz Records is built on the belief that creative talent should not be limited by lack of access to professional systems. The brand focuses on enabling artists to understand and manage the business side of music — including rights protection, monetization structures, and digital platform workflows — while maintaining full creative ownership and independence.

Mermaidz Records aims to create a supportive ecosystem where artists are guided, informed, and empowered to make long-term decisions for their careers. The mission extends beyond release support to include education, clarity, and ethical practices that help artists grow with confidence and stability.

Our Vision is to build a trusted, founder-led independent music brand that serves as a long-term creative and strategic partner for artists worldwide. Mermaidz Records envisions a future where independent creators are equipped with the tools, systems, and knowledge required to compete globally while preserving their creative identity.

The long-term vision of Mermaidz Records is to become a recognized independent music ecosystem that represents innovation, artistic freedom, and professional standards. The brand seeks to create an environment where artists from diverse genres and backgrounds can collaborate, grow, and build sustainable creative careers.

Through continuous adaptation, technological integration, and community-driven growth, Mermaidz Records is working toward building a future where independent artists are no longer limited by access, infrastructure, or understanding — but are empowered to shape their own creative paths with confidence and clarity.

At Mermaidz Records, our philosophy is rooted in the belief that independent artists deserve respect, clarity, and long-term partnership — not just automated services or short-term transactions. We believe that music is not simply content, but creative expression that carries identity, culture, and personal meaning.

Our approach is built on transparency and trust. We aim to ensure that artists understand how their music is distributed, how their rights are managed, and how monetization systems function. By providing clarity instead of confusion, Mermaidz Records empowers artists to make informed decisions about their creative and professional journeys.

We believe in sustainable growth rather than overnight hype. While viral success can be unpredictable, long-term consistency, learning, and strategic development create stronger creative foundations. Our philosophy emphasizes patience, process, and professional discipline — allowing artists to grow at a pace that aligns with their artistic identity and long-term goals.

Mermaidz Records is guided by an artist-first mindset. Every creator is viewed as a long-term creative partner, not just a release number. We prioritize individuality, originality, and creative ownership, encouraging artists to build their own sound, brand, and audience while maintaining full control over their artistic direction.

Our philosophy also recognizes that the modern music industry is constantly evolving. Platforms, technologies, and audience behaviors change rapidly. Mermaidz Records is committed to continuous learning, adaptation, and innovation — ensuring that both the brand and its artists remain aligned with industry developments and future opportunities.

Ultimately, Mermaidz Records is built on the principle that success in music is not defined by shortcuts, but by consistency, integrity, and collaboration. Our philosophy is to build a creative ecosystem where artists are supported, informed, and empowered to grow — not only as musicians, but as independent creative professionals.

Choosing the right distribution and publishing partner is a critical decision for independent artists. At Mermaidz Records, we position ourselves not merely as a service provider, but as a long-term creative and strategic partner invested in the growth and success of every artist we work with.

One of the key reasons artists choose Mermaidz Records is our artist-first approach. We prioritize transparency, open communication, and clear processes, ensuring that artists understand how their music is released, how rights are managed, and how revenue systems operate. This clarity allows artists to maintain control over their creative and professional decisions.

Mermaidz Records is built by an independent artist, for independent artists. This founder-led structure ensures that real-world creative experience shapes the platform. We understand the practical challenges faced by emerging creators, including platform visibility, release strategy, branding, and long-term planning. Our systems are designed to address these realities, not just theoretical models.

Unlike automated platforms that treat artists as account numbers, Mermaidz Records focuses on building real partnerships. Every artist is reviewed and onboarded with care, allowing us to provide more personalized guidance, strategic direction, and support aligned with individual goals and growth stages.

Our services are structured to support long-term career development. From professional distribution and publishing administration to release planning and digital strategy support, Mermaidz Records aims to help artists build sustainable creative careers rather than chasing short-term trends.

Artists who choose Mermaidz Records benefit from a transparent, founder-led, and growth-focused ecosystem that values originality, professionalism, and long-term vision. Our goal is to create an environment where artists feel supported, informed, and empowered to take control of their creative future.